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品牌重塑！BUX将CFD交易平台更名为Stryk - 知乎

品牌重塑！BUX将CFD交易平台更名为Stryk - 知乎切换模式写文章登录/注册品牌重塑！BUX将CFD交易平台更名为Stryk外汇密探​已认证账号BUX周一宣布对其差价合约进行品牌重塑交易平台Stryk，主要是为了区分其独特的服务。2014年推出的差价合约交易平台的名称以前称为BUX X，与该公司的零费用交易应用程序BUX Zero非常相似。总部位于阿姆斯特丹的新经纪商BUX已经采取了最新的积极措施，以打入差价合约经纪业务，周一宣布将其衍生品（即CFDs）交易应用程序从BUX X更名为Stryk。该公司表示，这一品牌重塑反映了对提高专注于指数、股票、黄金、外汇等差价合约杠杆交易的客户体验的承诺。BUX决定走这条路，因为品牌重塑明确区分了Stryk和BUX Zero，以及其所迎合的客户群。Stryk用户专注于以更频繁、更灵活的节奏进行杠杆产品交易，并可访问应用程序中的内置社交渠道。另一方面，BUX Zero用户正在寻求中长期积累财富，投资于股票、ETF等广泛的资产类别。现在担任Stryk首席执行官头衔的Salim Sebbata表示,通过Stryk，我们正在重新推出我们成功的CFD交易应用程序，自2014年以来，该应用程序已被欧洲和英国超过200万用户使用。凭借新设计和最近获得的监管许可，我们正在扩大我们在欧洲的足迹，并为更多客户提供一种简单而令人兴奋的差价合约交易方式——所有这些都得到了应用内社区、社交交易功能以及针对所有市场本地化的每日新闻的支持。此外，Stryk表示，它正在欧洲进一步扩张，其最近的市场进入是芬兰、卢森堡、斯洛文尼亚和葡萄牙——现已在13个国家/地区推出。其目的是将Stryk定位为交易者分享知识、经验和策略的泛欧平台。BUX首席执行官Yorick Naeff补充,BUX X于2014年推出，作为交易差价合约的平台。年复一年，它不断发展，现在下一个迭代是“Stryk”。通过这两个品牌，我们旨在区分两种类型的投资者：长期投资的可以选择BUX Zero，短期交易的可以继续使用BUX X中喜爱的所有功能，但现在有了Stryk。虽然我们正在分散品牌，但BUX仍然能够满足欧洲客户的需求，无论他们的财务目标是什么。新设计的应用程序保留了BUX X的蓝色，去除了所有其他颜色，如红色、绿色、紫色和橙色，以营造干净、专业的外观。新Stryk标志中的对角线代表活跃市场。同样，应用程序图标具有“向上和向下”箭头，说明了交易的核心性质。在过去的几个月里，BUX实施了几项业务变革，作为其在欧洲进一步扩大规模的计划的一部分，特别是发展其CFD经纪业务。2021年7月，Salim Sebbata被任命为英国CFD部门和BUX Financial Services的新任首席执行官。继他之后，Jean Raphael Nahas被聘为BUX Cyprus CFD业务的董事总经理，旨在推动业务进入下一阶段的增长。此外，BUX在塞浦路斯获得了新的监管许可，使其能够在欧盟脱欧后的环境中进一步扩张。BUX拥有超过700,000名客户，是欧洲领先的新经纪商之一，自2014年以来，一直让投资者能够轻松、负担得起地用他们的钱做更多事情。BUX Zero总部位于阿姆斯特丹，目前在荷兰、德国、奥地利、法国、比利时、爱尔兰、西班牙和意大利。发布于 2022-07-12 18:06外汇外汇平台平台​赞同 1​​添加评论​分享​喜欢​收藏​申请

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Bux, a European Robinhood, raises $80M to expand its neobroker platform | TechCrunch

Bux, a European Robinhood, raises $80M to expand its neobroker platform | TechCrunch

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Bux, a European Robinhood, raises $80M to expand its neobroker platform

Ingrid Lunden

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A new wave of apps have democratized the concept of investing, bringing the ability to trade in stocks and currencies to a wider pool of users who can use these platforms to make incremental, or much larger, bets in the hopes of growing their money at a time when interest rates are low. In the latest development, Bux — a startup from Amsterdam that lets people invest in shares and exchange-traded funds (ETFs) without paying commissions (its pricing is based on flat €1 fees for certain services, no fees for others) — has picked up some investment of its own, an $80 million round that it will be using to grow its business.

Alongside this, the company is announcing a new CEO. Founder Nick Bortot is stepping away and Yorick Naeff, an early employee of the company who had been the COO, is taking over. Bortot will remain a shareholder and involved with the company, which will be using the new investment to expand its geographical footprint and its tech platform and services to users, said Naeff in an interview.

“Since we started, Bux has been trying to make investments affordable and intuitive, and that will still be the case,” he said.

The average age of a Bux customer is 30, so while affordable and intuitive are definitely priorities to capture younger users, it also means that if Bux can earn their loyalty and show positive returns, it has the potential to keep them for a long time to come.

The funding is coming from an interesting group of investors. Jointly led by Prosus Ventures and Tencent (in which Prosus, the tech division of Naspers, is a major investor), it also included ABN Amro Ventures, Citius, Optiver and Endeit Capital — all new investors — as well as previous backers HV Capital and Velocity Capital Fintech Ventures.

Naeff said in an interview that Bux isn’t disclosing its valuation with this round. But for some context, he confirmed that the startup has around 500,000 customers across the Netherlands, Germany, Austria, France and Belgium, using not just its main Bux Zero app, but also Bux Crypto and Bux X (a contracts for difference [CFDs] app).

Crypto remains a niche but extremely active part of the wider investment market and Naeff described Bux Crypo — formed out of Bux acquiring Blockport last year — as “very profitable.” The bigger Bux had only raised about $35 million before this round, and it’s been around since 2014, so while he wouldn’t comment on wider profitability, you can draw some conclusions from that.

For some further valuation context, another big player in trading in Europe, eToro, in March announced it was going public by way of a SPAC valuing it at $10 billion. (Note: eToro is significantly bigger, adding 5 million users last year alone.)

Will fading YOLO sentiment impact Robinhood, Coinbase and other trading platforms?

Others in the wider competitive landscape include Robinhood out of the U.S., which had plans but appeared to have stalled in its entry into Europe; Trade Republic out of Germany, which raised $67 million a year ago from the likes of Accel and Founders Fund; and Revolut, which has been running a trading app for some time.

The opportunity that Bux is targeting is a very simple one: Technology, and specifically innovations in banking and apps, have opened the door to making it significantly easier for the average consumer to engage in a new set of financial services.

At the same time, some of the more traditional ways of “growing” one’s capital, by way of buying and selling property or opening savings accounts, are not as strong these days as they were in the past: The housing market is too expensive to enter for younger people (and some might argue moving more slowly right now anyway), and interest rates are very low, leading those consumers to considering other options open to them. Social media is also playing a major role here, opening up conversations around investing that have existed traditionally as closed loops between professionals in the industry.

“We’re looking for industries that solve big societal needs and fintech continues to be one of them,” said Sandeep Bakshi, who heads up investments for Prosus Ventures in Europe, in an interview. “Interest rates being what they are, there are no opportunities for individuals to save and that represents a massive opportunity, and we’re happy to partner and be a part of the journey.”

Although there is a wave of so-called neobrokers in the market today, Bux’s unique selling point, Naeff said, is the company’s tech stack.

In comparison to others providing trading apps, he said Bux is the first and only one of them to have built a full-stack system of its own.

“It’s not on top of an existing broker, which makes it nimble and modular,” he said. “This is especially critical because fintech is a game of scale, but every market is completely different when you consider tax, payment systems and the ID documents that one needs in order to fill KYC requirements.”

And that is before you consider that doing business in Europe means doing business in a number of different languages.

“Our system is here to scale across Europe,” he said. “The fact that we are live in five countries, and the only neobroker doing that, shows that this modular system is working.”

Indeed, the scaling opportunity is one of the reasons China’s tech giant Tencent, owner of WeChat and a vast gaming empire, has come on board.

“We are excited about backing BUX as they are the leading neobroker in Europe and have been able to build a platform that is sustainable and scalable. BUX is the only neobroker in Europe that offers zero commission investing without being dependent on kickbacks or payments for order flow. This ensures that its interests are fully aligned with its customers. We will support BUX in its journey of pursuing consistent growth for the years to come”, said Alex Leung, assistant GM at Tencent, Strategic Development, in a statement.

Trading platform eToro to go public via SPAC merger in $10B deal

BUX | Invest in shares and ETFs

BUX | Invest in shares and ETFs

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Virtual currencies, real risks. The only guarantee in crypto is risk.

Warning – the value of your virtual coins may go up and down sharply, and the amount you invested may be lost in full; – virtual coins are not covered by bank deposit guarantee schemes; – no legal mechanism is available in the market of the virtual coins to avoid market manipulation or insider trading abuse; – the virtual currencies are entirely dependent on a specific computer technology and infrastructure, which in certain cases may be very recently developed and not yet sufficiently tested; – in case of loss of the identification code or password that allows access to the virtual wallet in which the virtual coins are stored, those coins will be permanently lost; – virtual coins currently have limited acceptance as a means of payment, and in most countries there is no legal obligation to accept them; – for more information on the risks associated with an investment in virtual coins, we recommend that you read the Wikifin page What is a crypto coin | Wikifin.

Virtual currencies, real risks. The only guarantee in crypto is risk. See here for more detail.

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ABN AMRO Bank to acquire BUX

We are proud to announce that ABN AMRO Bank has reached an agreement to acquire BUX, one of Europe’s most rapidly growing neobrokers.

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The easier way to invest, whatever your goals

Growing wealth through investing may seem daunting to many, unsure of where to begin or which investments to choose. That’s where BUX steps in. We simplify the investment process with user-friendly tools, clear language, and a straightforward experience, providing the guidance you need as you start your journey. We help the new generation of investors build wealth with confidence.

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Earn passive income every month by just keeping your money with BUX

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Invest with any budget

Our first in-Europe fractional engine allows you to buy stocks and ETFs from €10 to €10,000

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At BUX, we’re always open and transparent about risk and reward. All investors, especially new investors, should take the time to carefully consider investment opportunities, and remain vigilant when it comes to taking on risk. Only invest with money that you can afford to lose. You can lose your deposit.

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Investing involves risks. Trading in digital currencies involves risks. You can lose your deposit.

The investment services of BUX for shares, ETFs are provided by BUX B.V. BUX B.V. is registered with the Dutch Chamber of Commerce in Amsterdam under number 58403949. BUX B.V. is authorised and regulated by the Dutch Authority for Financial Markets (Autoriteit Financiële Markten – AFM). The services for cryptocurrencies in BUX are offered by BUX Alternative Investments BV (BUX AI). BUX AI has a registration with De Nederlandsche Bank N.V. (DNB) as a provider of crypto services. DNB supervises BUX Alternative Investments B.V.’s compliance with the Money Laundering and Terrorist Financing (Prevention) Act (Wwft) and the Sanctions Act 1977 (Sanctiewet 1977). BUX Alternative Investments B.V. is not under prudential supervision by DNB or under conduct supervision by the AFM. This means that there is no supervision of financial requirements or business risks and no specific financial consumer protection.

BUX B.V. does not provide investment advice and individual investors should make their own decisions or seek independent advice. Investing involves risks. The value of investments can go up as well as down and you may receive back less than your original investment or lose your entire investment.

Apple, the Apple logo, iPod, iPad, iPod touch and iTunes are trademarks of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

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